Thatchers has signed a three-year agreement with Bath Rugby as their Official Cider Partner. The deal will see the Thatchers logo on the Bath jerseys, branding around the Recreation Ground including the north stand becoming the Thatchers Stand, as well as getting a range of their ciders installed at bars throughout the ground.
The Sandford-based business will be working closely with Bath Rugby’s Official Beer Partner, Wadworth, to bring a full range of traditional ciders to fans, with sampling and special events on match days including a dedicated real ale and cider bar.
Managing director Martin Thatcher is delighted with the sponsorship, the company’s first with a premiership rugby club: “This is great news for Thatchers. Bath’s emphasis on quality and family values are attributes which we both share, so it’s a natural partnership. We are looking forward to developing the relationship, and exploring new opportunities where we can involve our customers, consumers and our local communities.”