The fifth edition of the Portman Group Code of Practice for alcohol producers has been announced, setting the standard for responsible alcohol marketing and effective industry self-regulation.
The Portman Group committed to review the Code of Practice on the Responsible Naming, Packaging and Promotion of Alcoholic Drinks in 2011 as part of the Government’s Responsibility Deal.
The review included a full public consultation, expert workshops and views from over one hundred stakeholders ranging from government bodies, NGOs and the public health community through to producers, marketing experts and industry representatives.
Among other things, Version 5 includes new producer responsibilities to ensure content on their social media channels, including user-generated content, doesn't contravene the Responsible Marketing code.
A digital version of the pamphlet can be downloaded here